Specialised sales
Review target accounts, commercial priorities and routes to market. Focus business development on the opportunities that fit your capabilities.
Strategy & growth
Turn industry understanding into commercial direction.
Specialised management consultancy for automotive suppliers, with a focus on sales, marketing, company growth and product management.
Part of Automaker TV & Media Limited
Who it is for
For company leaders, commercial teams and product managers who need to focus their priorities, develop markets or strengthen the connection between their products and customer needs.
Explore Automaker Consulting
Built around your next step.
Marketing
Clarify your positioning, audience and product story so commercial communication supports your business objectives.
Company growth
Explore markets, partnerships and growth priorities with an emphasis on practical commercial direction.
Product management
Connect product positioning and portfolio priorities with market needs and the sales conversation.
How to get started.
Understand
Discuss the business, its capabilities, customers and current challenge.
Focus
Agree the priority questions and define the scope of the engagement.
Move forward
Develop practical recommendations and agree the next steps together.
Client case study / European market entry
Helping a US Tier 1 build a European market-entry strategy.
A commercial framework, tested through real prospect engagement. Automaker helped the client identify relevant European automotive R&D customers and define where and how to position its tools.
The challenge
The client wanted to identify automotive customers working on in-vehicle networking (IVN) and zonal architectures, understand the opportunity for its products and establish a practical sales and marketing approach for entering Europe.
The brief
The agreed statement of work covered market research, prospect identification and engagement to qualify contacts for introduction to the sales team. A real-world example ran alongside the framework to test the approach in practice.
What Automaker delivered
Market research framework
A documented approach to market segmentation, competitor research and identifying start-ups relevant to the client’s products.
Targeted lead generation
A framework covering prospect sources, with a focus on LinkedIn, together with guidance for handling and prioritising prospects.
Brand awareness
LinkedIn guidance covering personal network development, post and content creation, and practical best practices.
Validation in practice
Parallel prospecting produced contact lists and demonstrated how engagement could progress towards qualified leads for sales introductions.
The outcome
Over 12 months, the client gained documented frameworks, contact lists and a tested approach to European prospecting. The work connected market research and brand awareness with a practical qualification process that the sales team could build on.
Discuss your market-entry plans ↗“Overall, we treat the project as a full success”
Client case study / OEM relationships & market development
Supporting a major Austrian Tier 1 in building global OEM relationships.
Automaker supported a major Austrian Tier 1 in identifying technical experts at global OEMs, developing strategic partnerships and exploring emerging markets.
The focus
Identify the people and organisations relevant to the client’s work in noise, vibration and harshness (NVH), powertrain and in-vehicle networking (IVN), and support the development of relationships across the automotive industry.
The engagement
From 2013 to 2018, Automaker combined prospecting and target-customer mapping with support for strategic partnerships, emerging-market entry and committees involving OEMs and Tier 1 suppliers.
What Automaker supported
Technical expert identification
Identified experts at global OEMs working in NVH, powertrain and IVN to support relevant technical and commercial engagement.
Customer mapping & prospecting
Prospected and mapped key target customers, helping the client identify organisations and contacts relevant to its market-development activity.
Partnerships & emerging markets
Supported the creation of strategic partnerships and the client’s entry into emerging markets.
OEM & Tier 1 committees
Created committees involving OEMs and Tier 1 suppliers as part of the engagement.
Work delivered
The engagement brought together expert identification, target-customer mapping, partnership support and committee creation. It demonstrates Automaker’s experience supporting sustained relationship development across technical disciplines and international markets.
Further consulting projects
From market strategy to sales-channel growth.
A marketing strategy for reaching major OEMs.
Automaker created a marketing strategy for a supplier in Mexico targeting major automotive OEMs in crash testing, active safety and passive safety.
The project focused on the supplier’s approach to marketing its capabilities to these OEM customers.
Building sales channels across two regions.
For a large Tier 1 based in Munich, Automaker created a network of sales channels and helped increase sales in Europe and Asia by over 300%.
Over 300% sales increase
Across Europe and Asia during the project.
Useful to know.
What should we include in an initial enquiry?
Describe your business, the challenge you want to address, the markets involved and your intended timeframe.
Can an engagement cover several areas?
Sales, marketing, growth and product management are closely connected. The scope can be discussed around the priorities of your business.
Discuss your project.
Email the Automaker team with your organisation, area of interest and what you would like to achieve.
Discuss your project ↗Opens your email app · ns@automotivetechnology.org
More from Automaker